When it starts, what it means, how it works

BLACK FRIDAY

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Black Friday is undoubtedly the most anticipated shopping event of the year. Millions of people around the world keep an eye on the calendar and carefully plan their purchases to take advantage of exceptional discounts and deals. But the question is always the same: when does Black Friday start this year and how exactly does it work?

Read on to find out everything you need to know, from its origins to its exact dates and duration.

What is Black Friday and why is it called that?

Black Friday is a holiday originating in the United States and falls on the Friday following Thanksgiving Day , which is celebrated on the fourth Thursday of November. This day traditionally marks the beginning of the Christmas shopping season.

The meaning of Black Friday
But why is it called Black Friday? The origin of the name is still debated, but one of the most widely accepted and positive explanations is linked to retailers' accounting. In the past, losses were recorded "in the red" in the accounting records, while profits were recorded "in the black." The massive increase in sales on this day allowed retailers to return to the black (i.e., profitable), giving Friday the name "Black Friday." Here's what Black Friday means and why it's called Black Friday.

How long does Black Friday last and when do the discounts begin?


Don't let the name fool you! While the word "Friday" suggests a single day, Black Friday has now become an event that extends far beyond the traditional 24 hours.
  • The Official Day : Black Friday is and remains Friday.
  • Black Week : Especially online, promotions often start early, giving rise to "Black Week," a full week of discounts leading up to Friday itself. This is when Black Friday sales begin.
  • The Weekend and Cyber ​​Monday : Deals often continue throughout the weekend, until the following Monday, known as Cyber ​​Monday . This day is traditionally dedicated exclusively to discounts on technology and electronics, and is the day Black Friday effectively ends.


When is Black Friday 2025?


If you're wondering when Black Friday 2025 is , mark this date on your calendar now! Since Thanksgiving falls on the fourth Thursday of November, Black Friday 2025 will be Friday, November 28th , but remember: deals will start earlier!

Sundek Black Friday: Exclusive Discounts and Early Access


If you're a fan of the brand, you absolutely can't miss Sundek's exclusive Black Friday promotions. For the 2025 edition, Sundek has prepared a period of unmissable discounts across its entire catalog , offering the perfect opportunity for both summer lovers and those seeking quality winter pieces. You can find out the whole list of products on sale on the official Sundek Black Friday page, with discounts on selected summer and winter items.

What you'll find on sale: the Black Friday catalog


You can take advantage of various discount percentages applied to a wide selection of products, including:
  • Iconic Swimwear : The unmistakable rainbow boardshorts and swimsuits, perfect for summer to come or warm winter trips.
  • Winter Collection : Take advantage of the opportunity to purchase warm and trendy items, including jackets, down jackets and all the clothing designed to face the cold season.
  • Knitwear and Sweatshirts : A wide selection of sweaters, sweatshirts and hoodies, ideal for a sporty yet sophisticated look.
  • Accessories : Hats, bags, beach towels and other details to complete every summer and winter outfit.


Sundek discount dates and details


The official discount period on the Sundek catalog will run from Thursday, November 28th to Monday, December 1st, 2025 (thus covering Black Friday, the weekend, and Cyber ​​Monday).

Early Access: Black Week for Newsletter Subscribers


Want to be among the first to access deals on swimwear, clothing, and accessories, and secure your perfect size before it's gone? Sundek is offering exclusive early access to its most loyal customers! If you are subscribed to the newsletter , you will be able to start your early purchases starting from Monday 24 November 2025. To not miss this opportunity and receive the link for early access, make sure you are subscribed to the Sundek newsletter before the start of Black Week!